[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pegi.sk\/uspech-filmov-predovsetkym-treba-financovat-ich-propagaciu\/#Article","mainEntityOfPage":"https:\/\/www.pegi.sk\/uspech-filmov-predovsetkym-treba-financovat-ich-propagaciu\/","headline":"\u00daspech filmov? Predov\u0161etk\u00fdm treba financova\u0165 ich propag\u00e1ciu","name":"\u00daspech filmov? Predov\u0161etk\u00fdm treba financova\u0165 ich propag\u00e1ciu","description":"Minul\u00fd rok bolo ur\u010dit\u00fdm prekvapen\u00edm, ako sa do povedomia dost\u00e1va aj na\u0161a vlastn\u00e1, slovensk\u00e1 kinematografia. Kone\u010dne! \u010co je v\u0161ak za t\u00fdmto r\u00e1znym \u00faspechom? Ur\u010dite talent a snaha, ale ve\u013ek\u00fa rolu hraj\u00fa aj peniaze a schopnos\u0165 dan\u00e9 filmov\u00e9 projekty financova\u0165. Nov\u00ed slovensk\u00ed film\u00e1ri sa pok\u00fasili vyu\u017ei\u0165 star\u00fa zn\u00e1mu a dodnes naj\u010dastej\u0161iu pou\u017e\u00edvan\u00fa met\u00f3du, ktor\u00fa z ve\u013ekej […]","datePublished":"2018-01-15","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.pegi.sk\/author\/#Person","name":"","url":"https:\/\/www.pegi.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pegi.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pegi.sk\/wp-content\/uploads\/img_a285883_w2018_t1521125370.jpg","url":"https:\/\/www.pegi.sk\/wp-content\/uploads\/img_a285883_w2018_t1521125370.jpg","height":0,"width":0},"url":"https:\/\/www.pegi.sk\/uspech-filmov-predovsetkym-treba-financovat-ich-propagaciu\/","about":["Ekonomika"],"wordCount":391,"articleBody":"Minul\u00fd rok bolo ur\u010dit\u00fdm prekvapen\u00edm, ako sa do povedomia dost\u00e1va aj na\u0161a vlastn\u00e1, slovensk\u00e1 kinematografia. Kone\u010dne! \u010co je v\u0161ak za t\u00fdmto r\u00e1znym \u00faspechom? Ur\u010dite talent a snaha, ale ve\u013ek\u00fa rolu hraj\u00fa aj peniaze a schopnos\u0165 dan\u00e9 filmov\u00e9 projekty financova\u0165.Nov\u00ed slovensk\u00ed film\u00e1ri sa pok\u00fasili vyu\u017ei\u0165 star\u00fa zn\u00e1mu a dodnes naj\u010dastej\u0161iu pou\u017e\u00edvan\u00fa met\u00f3du, ktor\u00fa z ve\u013ekej \u010dasti pou\u017e\u00edvaj\u00fa predov\u0161etk\u00fdm hollywoodski tvorcovia. Napodobni\u0165 popul\u00e1rne a osved\u010den\u00e9 filmov\u00e9 \u017e\u00e1nre, teda len nast\u00fapi\u0165 na rozbehnut\u00fd vlak, sna\u017ei\u0165 sa \u010do najviac prisp\u00f4sobi\u0165 popul\u00e1rnemu pr\u00fadu. Osobne nie som ve\u013ek\u00fdm z\u00e1stancom takejto tvorby a tak\u00e9hoto zm\u00fd\u0161\u013eania ale je pravda, \u017ee zmen\u0161uje sa t\u00fdm riziko, aby by film nakoniec neskon\u010dil ako \u00fapln\u00fd prepad\u00e1k. Vyu\u017eij\u00fa sa odsk\u00fa\u0161an\u00e9 prvky.Za druh\u00fa vec minuloro\u010dn\u00e9ho relat\u00edvneho filmov\u00e9ho \u00faspechu na\u0161ej krajiny sa pova\u017euje fakt, \u017ee autori filmov kv\u00f4li vhodn\u00e9mu \u017e\u00e1nru verili v \u00faspech a oslovenie verejnosti nato\u013eko, \u017ee nev\u00e1hali vyu\u017ei\u0165 i v\u00e4\u010d\u0161ie mno\u017estvo svojich vlastn\u00fdch finan\u010dn\u00fdch prostriedkov, len aby mal film bohat\u00fa propag\u00e1ciu a aby reklama vyzerala \u010do najpr\u00ed\u0165a\u017elivej\u0161ie. Pravdepodobne aj v tomto smere plat\u00ed, \u017ee \u00faspech nepr\u00edde zadarmo, ale v tomto pr\u00edpade to plat\u00ed doslova. Autori filmov maj\u00fa talent, no aby ho uk\u00e1zali na svetlo sveta, musia si t\u00fa mo\u017enos\u0165 zaplati\u0165 vlastn\u00fdmi prostriedkami. Nakoniec ale vid\u00edme, \u017ee ur\u010dit\u00e9 ovocie to na\u0161\u0165astie prinieslo.\u00a0Mo\u017eno teda pouk\u00e1za\u0165 na \u00favahu, \u017ee samotn\u00fd talent ani z\u010faleka nesta\u010d\u00ed. Asi by sme boli svedkami viacer\u00fdch podobn\u00fdch \u00faspechov, keby sa predch\u00e1dzaj\u00faci autori odv\u00e1\u017eili \u00eds\u0165 podobnou cestou sebafinancovania, ale na druhej strane uzn\u00e1vam, \u017ee nie ka\u017ed\u00fd si to m\u00f4\u017ee dovoli\u0165 a podobn\u00e9 projekty by malo financova\u0165 predov\u0161etk\u00fdm ministerstvo kult\u00fary.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 K\u013e\u00fa\u010dom k \u00faspechu bol v\u00fdber popul\u00e1rneho \u017e\u00e1nru a reklama, teda ka\u017edop\u00e1dne \u00fatok na mainstream za pou\u017eitia v\u00e4\u010d\u0161ieho finan\u010dn\u00e9ho n\u00e1kladu, \u010d\u00edm sa pl\u00e1novan\u00fd budget podstatne nav\u00fd\u0161il. Teda pravdepodobne nesta\u010d\u00ed financova\u0165 iba samotn\u00fa tvorbu filmu, mus\u00ed sa e\u0161te po\u010d\u00edta\u0165 s vysok\u00fdmi n\u00e1kladmi za propag\u00e1ciu.\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00daspech filmov? Predov\u0161etk\u00fdm treba financova\u0165 ich propag\u00e1ciu","item":"https:\/\/www.pegi.sk\/uspech-filmov-predovsetkym-treba-financovat-ich-propagaciu\/#breadcrumbitem"}]}]