[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pegi.sk\/instagram-a-facebook-neprestanu-klamat-v-politickych-reklamach-ale-pouzivatelia-ziskaju-vacsiu-kontrolu\/#Article","mainEntityOfPage":"https:\/\/www.pegi.sk\/instagram-a-facebook-neprestanu-klamat-v-politickych-reklamach-ale-pouzivatelia-ziskaju-vacsiu-kontrolu\/","headline":"Instagram a Facebook neprestan\u00fa klama\u0165 v politick\u00fdch reklam\u00e1ch, ale pou\u017e\u00edvatelia z\u00edskaj\u00fa v\u00e4\u010d\u0161iu kontrolu","name":"Instagram a Facebook neprestan\u00fa klama\u0165 v politick\u00fdch reklam\u00e1ch, ale pou\u017e\u00edvatelia z\u00edskaj\u00fa v\u00e4\u010d\u0161iu kontrolu","description":"Facebook st\u00e1l pevne tv\u00e1rou v tv\u00e1r tlaku na svoje politiky t\u00fdkaj\u00face sa politick\u00fdch rekl\u00e1m a br\u00e1nili pr\u00edstup, ktor\u00fd umo\u017e\u0148uje politikom klama\u0165 v reklam\u00e1ch umiestnen\u00fdch na platforme. Spolo\u010dnos\u0165 v pr\u00edspevku uverejnenom vo svojom spravodajskom stredisku uviedli, \u017ee zalo\u017eil svoje pravidl\u00e1 na z\u00e1sade, \u017ee \u201e\u013eudia by mali by\u0165 schopn\u00ed po\u010du\u0165 od t\u00fdch, ktor\u00ed ich chc\u00fa vies\u0165\u201c a […]","datePublished":"2020-01-05","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.pegi.sk\/author\/#Person","name":"","url":"https:\/\/www.pegi.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pegi.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pegi.sk\/wp-content\/uploads\/img_a309848_w16895_t1580312267.png","url":"https:\/\/www.pegi.sk\/wp-content\/uploads\/img_a309848_w16895_t1580312267.png","height":0,"width":0},"url":"https:\/\/www.pegi.sk\/instagram-a-facebook-neprestanu-klamat-v-politickych-reklamach-ale-pouzivatelia-ziskaju-vacsiu-kontrolu\/","about":["Online"],"wordCount":373,"articleBody":"Facebook st\u00e1l pevne tv\u00e1rou v tv\u00e1r tlaku na svoje politiky t\u00fdkaj\u00face sa politick\u00fdch rekl\u00e1m a br\u00e1nili pr\u00edstup, ktor\u00fd umo\u017e\u0148uje politikom klama\u0165 v reklam\u00e1ch umiestnen\u00fdch na platforme. Spolo\u010dnos\u0165 v pr\u00edspevku uverejnenom vo svojom spravodajskom stredisku uviedli, \u017ee zalo\u017eil svoje pravidl\u00e1 na z\u00e1sade, \u017ee \u201e\u013eudia by mali by\u0165 schopn\u00ed po\u010du\u0165 od t\u00fdch, ktor\u00ed ich chc\u00fa vies\u0165\u201c a \u201eto, \u010do hovoria, by malo by\u0165 presk\u00faman\u00e9 a verejne prediskutovan\u00e9.\u201c S\u00fa\u010dasn\u00e9 reklamn\u00e9 politiky sa minul\u00fd rok podrobili pr\u00edsnej kontrole, ke\u010f sa uk\u00e1zalo, \u017ee politikov oslobodzuje od pravidiel uverej\u0148ovania dezinform\u00e1ci\u00ed v reklam\u00e1ch. Interne aj externe bola t\u00e1to politika ostro kritizovan\u00e1. Demokratick\u00e1 sen\u00e1torka Elizabeth Warren zverejnila z\u00e1merne zav\u00e1dzaj\u00facu reklamu na FB v priamej v\u00fdzve vo\u010di tejto politike. FB v\u0161ak ostal pevne vo svojom postoji. Facebook namiesto toho, aby vo svojich pravidl\u00e1ch t\u00fdkaj\u00facich sa politick\u00fdch rekl\u00e1m uskuto\u010d\u0148oval ak\u00e9ko\u013evek ve\u013ekoobchodn\u00e9 zmeny, FB namiesto toho d\u00e1va svojim pou\u017e\u00edvate\u013eom v\u00e4\u010d\u0161iu kontrolu nad reklamami, ktor\u00e9 vidia. Podobne ako v s\u00fa\u010dasnosti m\u00f4\u017eete poveda\u0165, \u017ee chcete vidie\u0165 menej rekl\u00e1m na ur\u010dit\u00e9 t\u00e9my, spolo\u010dnos\u0165 tvrd\u00ed, \u017ee prid\u00e1 nov\u00fa kontrolu, ktor\u00e1 v\u00e1m umo\u017en\u00ed vidie\u0165 menej rekl\u00e1m na pol a soci\u00e1lne probl\u00e9my na FB a IN. Pl\u00e1nuje sa predstavenie uvies\u0165 na trh za\u010diatkom tohto leta v USA. Firma tie\u017e tvrd\u00ed, \u017ee do svojej kni\u017enice rekl\u00e1m prid\u00e1va \u010fal\u0161ie funkcie, v\u010faka ktor\u00fdm m\u00f4\u017ee ka\u017ed\u00fd vidie\u0165 reklamy, ktor\u00e9 politici a kampane be\u017eia na str\u00e1nke. Teraz uvid\u00edte, ko\u013eko \u013eud\u00ed sa inzerent pok\u00fasil oslovi\u0165 konkr\u00e9tnou reklamou, a n\u00e1stroje na vyh\u013ead\u00e1vanie a filtrovanie kni\u017enice uvidia vylep\u0161enia. Gigant tvrd\u00ed, \u017ee pl\u00e1nuj\u00fa zavedenie t\u00fdchto aktualiz\u00e1ci\u00ed v prvom \u0161tvr\u0165roku tohto roku. Pravidl\u00e1 s\u00fa na rozdiel od rast\u00faceho po\u010dtu technologick\u00fdch firiem. Na z\u00e1klade kritiky FB a TW koncom okt\u00f3bra sa rozhodol \u00faplne zak\u00e1za\u0165 pol reklamy, zatia\u013e \u010do spolo\u010dnos\u0165 Google vydala pr\u00edsne nov\u00e9 obmedzenia t\u00fdkaj\u00face sa pol zacielenia reklamy.                                                                                                                                                                                                                                                                                                                                                                                                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